Who cares what people look for.

Who cares what people look for. Do you have expertise? Can you share something that people will find interesting? Then do so, they will share and your content will go viral and then you will appear in google but it won’t be because of keywords but because your content is great and people share link and refer to it.

Looking at what to write about based on popular keywords is like building a company based on some new buzzword: chatbots. Well, if you have expertise you will be successful but if you don’t just another company going after chatbots is unlikely to attract much attention.