strategic communication - Myk Pono

Myk Pono

Sign in Subscribe

strategic communication

A collection of 2 posts

Read This Before Hiring a VP of Anything

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A media company requires a new set of skills from its directors and VPs. While domain expertise is

Strategic Communication: How to Develop Strategic Messaging and Positioning

strategic messaging Featured

Strategic Communication: How to Develop Strategic Messaging and Positioning

How to Develop Strategic Messaging and Positioning This article was first published on Medium. This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help