Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise Industry expertise includes

This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel the effect of digital transformation — the shift from print publications and