Every company is now a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/] and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise

This article was originally published on Forbes [https://www.forbes.com/sites/theyec/2018/05/31/why-every-company-is-now-a-media-business/#35b320e265f6] . Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel