Support emails is working with segmented market but keywords are mass market.

Support emails is working with segmented market but keywords are mass market. It’s all about positioning. What makes you think you can break into a busy keyword? Those positions are almost all busy, you need to curve out positioning and marketplace that you can dominate. My fav book on this — ”Positioning” by Al Ries.

Looking at keywords and writing about it is adding to a noise for the most part.