Myk Pono

A product-led GTM strategy is all about optimizing the customer acquisition process through personalized customer experiences and engagements. Designing those personalized customer experiences the right way is key to scaling and making the customer acquisition process more repeatable. You can achieve this goal by combining customer segmentation, customer journeys, and

Peter Drucker, one of the most famous management consultants of the last century, once said: “You can’t manage what you can’t measure.” There is plenty of material available on SaaS metrics; we will reference a few valuable resources in this section. However, it’s important to keep in

A product-led GTM strategy provides a new framework for how leading SaaS organizations think about taking products to market and acquiring, retaining, and growing customers in a repeatable, scalable way. Top management must get behind this approach to ensure the whole organization is supporting personalized customer experiences. We’ve discussed