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How To Conduct Customer and Prospect Interviews (course) Featured

Run Effective Customer and User Interviews

Myk Pono

15 Sep 2023 • 5 min read

UPDATED Course: lab.mykpono.com

Customer / User Interviews

Table of Contents

The course How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them.

Key Goals and Objectives:

1. Help anyone to design and implement effective customer interviews

2. Understand the key principles of an effective customer interview.

3. Learn how to design and implement effective customer interviews.

By the end of this course, you’ll have a step-by-step process for planning, conducting, and interpreting your customer interviews into powerful insights that will fuel your marketing strategy, product development, and more.

Target Audience:

Startup founders and founding team members
GTM Teams (marketers, sales, customer success, and product teams)

0.1: Welcome and Introduction

0.2: Should You Listen To Your Customers?

0.3. Why should you interview customers?

0.4: How Customer Interviews Fit Into Your Marketing Process

Part 1: Planning Interviews

1.1: The Key to Planning Successful Customer Interviews

1.2: Finding the Right Interview Subjects

1.3: Planning Your Interview Questions

1.4: Creating a Uniform Structure for Your Customer Interviews

Part 2: Setting Your Interviews

2.1: Building a Target Interview Subject List

2.2: Building Your Cold Outreach Strategy

Part 3: Conducting Interviews

3.1: 15 Tips for Conducting Better Customer Interviews: Tips 1-5

3.2: 15 Tips for Conducting Better Customer Interviews: Tips 6-8

3.3: 15 Tips for Conducting Better Customer Interviews: Tips 9-15

Part 4: Analyzing & Summarizing Feedback

4.1: Analyzing Your Customer Interview Data

4.2: Improving Future Interviews

4.3: Next Steps in the Customer Interview Process + Summary