Marten, not really. The purposes of these interviews is to write great content, get ideas, and positioning your company as leaders by associating yourself with…
How To Design Prospect Interviews In the previous post, we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this…
Great post, this is exactly how I feel about this topic. In my mind branding starts with positioning and positioning improve quality of content.
The Hack to High-Value Content (Hint: Prospect Interviews) Prospect interviews are a great way for marketers to generate insightful content, build relationships, and improve value messaging. The…
But don’t you think that at the time when Google was launching it was already “too late” — Yahoo… When Facebook launched, social networking was not new either.
You bring a very good point. As for consumer brands (like Expedia), retargeting is a branding and advertising technique with intention to influence consumer perception…
Why Retargeting Is Huge Waste Of Money Retargeting can be the biggest waste of money in your marketing budget.
The challenge is to create an onboarding experiences that leads users quickly to action that… How to do so is another question.
The Cost of Poor User Onboarding Experience A poor onboarding experience can cost your company. But have you ever estimated exactly how much you can gain by improving the first…
How To Improve Content Distribution Strategy Creating great content is just one piece of the puzzle of a successful content marketing strategy and even an amazing content doesn’t…
Effective Value Messaging: The Definitive Guide UPDATED and more in depth article on Strategic Communication/Messaging and Positioning.
Nap Cafe in San Francisco Naps are awesome! Naps help you be more productive! Naps make you feel better and improve your mood! Naps help you overcome stress and…
The Case for Product Trial Automation In my earlier post, I have shared my outlook on a Customer’s Lifecycle journey in SaaS products.
Writer Should Be the First Marketing Hire at a Startup This is going to be a short post, but if you follow this advice you will save your startup money, time, and resources.
How an Ideal Marketing Team Should Be Structured (in the B2B Market) or why do we need to drop “Demand Generation” from marketing job titles…
SEO 101 — Search Engine Optimization Guide/Checklist How to get started with Search Engine Optimization
