Myk Pono

I’m interested in connecting with your team.

I sent my info via Angel.co

Eyal,

In the article I’m trying to explain why strategic messaging is important and if companies aren’t sure whether their messaging is working I…

It goes without saying that you have to have a strategy and and good product.

However, even great product won’t be enough if you are not describing it well. There are many great products that died in infancy.

Strategic Communication: How to Develop Strategic Messaging and Positioning

This article covers the essentials of strategic communication. This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss…

These days there is no lack of tools but before you pick one you need to make sure you have clear…

I believe Intercom is a pretty good solution for Drip communication. And it’s pretty easy to use. But there are many others that aren’t…

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead nurturing campaigns and how lead scoring can…

Guys, thanks for writing this post.

How did you create a prototype? How you found a place to manufacture? How do you established delivery and warehousing?

Very disappointed with the quality of content in this video….

“Shorter and punchy..”

Support emails is working with segmented market but keywords are mass market.

Looking at keywords and writing about it is adding to a noise for the most part.

Who cares what people look for.

Looking at what to write about based on popular keywords is like building a company based on some new buzzword: chatbots. Well, if you have…

No, it’s not 2004.

I made my case here: https://medium.com/@myxys/where-not-to-look-for-content-ideas-914b4578776d#.4m0gkxga7

Dave, i love the stuff you write with David.

You content is authentic and good quality, no me-too stuff — wrote about this “Me-too” Content Strategy Leads to Failure.

Correct, I wasn’t expecting an audience aside of Saas/enterprise people.

There are a few other assumptions. For example, Slack bottom up will have a different customer acquisition process comparing with Orancle.

The question is — are you jumping in to dominate search or are you discussing these topics because…

Your story can drive 100K visitors and no one will care but your story can drive 100 people and 10 of them will be influencers with tons of…

I’m not sure how to calculate “retargeting experience”.

Retargeting can be done right and in this article i discuss retargeting for saas and enterprise software companies.

Gary, this is very helpful.

I would love your perspective.

How To Track Customer Acquisitions:

Customer Lifecycle, Sales Funnel, and Content Strategy

Where Not To Look For Content Ideas

After I shared a highly unpopular opinion about the fact that most of the money spent in retargeting is wasted, Reddit community wasn’t…

This is true for content marketing… to much of me-t00 type of content. I wrote about this here:

https://medium.com/@myxys/me-too-content-marketing-strategy-leads-to-failure-727bc0e96ecc#.fkzqqx9z1

It’s interesting in 2013, I wrote a post that I never published “No Lead Form Required or Why B2B…

After talking to a few marketers I decided not to embarrass myself and keep my thoughts private. But this is very important point. However…

Great reading, if you haven’t seen this article on disruptive innovation. I highly recommend:

https://hbr.org/2015/12/what-is-disruptive-innovation

How Tech Companies Create a Following

The Chief Evangelist Is The New Brand Ambassador

Good question… I think there is a way for Linkedin to evolve in that direction.

Or maybe they could go other way around and buy CRM and other sales enablement tools and integrate them with their data.

Very good points. You analyzed Linkedin problems as network and community.

And I highlighted that their decision to limit API access resulted in lost opportunity in sales enablement market. There are thousands of…

How Linkedin Blew Its Chance to Take on Salesforce.

Linkedin vs. Salesforce