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Marketing & Product-Led Growth

How Tech Companies Create a Following

The Chief Evangelist Is The New Brand Ambassador How do you differentiate a great tech company from a mediocre one? Simply determine whether the core team includes an Evangelist. The presence of an Evangelist points to strategic company growth and the expansion of the founders’ roles. While one of the

How Linkedin Blew Its Chance to Take on Salesforce.

market analysis

How Linkedin Blew Its Chance to Take on Salesforce.

NOTE: this article was originally published on May 10th before it was announced that Microsoft will acquire Linkedin for $26.2B. Not surprisingly, Salesforce was bidding to buy Linkedin [http://www.wsj.com/articles/rival-bidding-forced-microsoft-to-raise-its-offer-for-linkedin-1467417326] as well. -------------------------------------------------------------------------------- Linkedin has lost an opportunity to take on Salesforce and become a

Content Strategy

How To Design Prospect Interviews

In the previous post [https://www.mykpono.com/the-hack-to-high-value-content-hint-prospect-interviews/], we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this idea was planted, and now you want to know how to get started. Carefully select 10–20 decision makers who fit your target audience Your

The Hack to High-Value Content (Hint: Prospect Interviews)

The Hack to High-Value Content (Hint: Prospect Interviews)

Prospect interviews are a great way for marketers to generate insightful content, build relationships, and improve value messaging. The bonus: your sales team will love the idea of hot leads nurtured manually by the marketing team.

“Me-too” Content Strategy Leads to Failure

Content Strategy

“Me-too” Content Strategy Leads to Failure

We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the content marketing concept was just starting out, and only the elite marketing teams could afford it. There is just too

The Cost of Poor User Onboarding Experience

The Cost of Poor User Onboarding Experience

A poor onboarding experience can cost your company. But have you ever estimated exactly how much you can gain by improving the first experience that prospects have with your product?

A Product Onboarding Hack That Increased Product Activation Rate by 100% (Respondly Case Study)

A Product Onboarding Hack That Increased Product Activation Rate by 100% (Respondly Case Study)

User activation is often an overlooked step in the Customer Lifecycle. SaaS companies focus a lot of energy on free trial sign-ups, but it is not enough to get your customers into the product trial. You have to build an on-boarding process that will reduce time to value.

Writer Should Be the First Marketing Hire at a Startup

content marketing

Writer Should Be the First Marketing Hire at a Startup

Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.

How Datanyze Increased Organic Traffic By 200% in 5 Weeks (case study)

How Datanyze Increased Organic Traffic By 200% in 5 Weeks (case study)

Incredible story of SEO success Recently, I came across The Definitive Guide to Growth Hacking [http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/] e-book which provides a great overview of techniques and strategies to grow users in more creative ways than conventional marketing. For my taste ‘Growth Hacker’ is far too fancy of