Myk Pono

Myk Pono

Product Management, Product-led Growth, GTM, Marketing

Course 1.1: Customer Interviews | The Key to Planning Successful Customer Interviews
How To Conduct Customer and Prospect Interviews (course)

Course 1.1: Customer Interviews | The Key to Planning Successful Customer Interviews

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 1.1. The Key to Planning Successful Customer Interviews Let’s dive into the first part of the customer interview process: planning successful customer interviews. I’ve created a 5-part framework for successful customer interviews. Here are the five factors you should always consider:
6 min read
Course 1.2: Customer Interviews | Finding the Right Interview Subjects
How To Conduct Customer and Prospect Interviews (course)

Course 1.2: Customer Interviews | Finding the Right Interview Subjects

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 1.2. Finding the Right Interview Subjects Now that you’ve planned out your interviews, let’s discuss who to interview. You might be asking yourself, “Do I need to talk to the decision-makers or the end-users? Or both?” It depends on the product.
3 min read
Course 2.1: Customer Interviews | Building a Target Interview Subject List
How To Conduct Customer and Prospect Interviews (course)

Course 2.1: Customer Interviews | Building a Target Interview Subject List

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 2.1. Building a Target Interview Subject List Let’s recap. You know WHY customer interviews are important, you know WHO to ask, and you know HOW to plan your interviews. As we discussed in Part One, you should conduct around 20 interviews. Any
2 min read
How To Conduct Customer and Prospect Interviews (course)

Course 3.1: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 1-5

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 3.1. 15 Tips for Conducting Better Customer Interviews: Tips 1-5 So now that we’ve talked about how to set up interviews, let’s talk about how to do them, with 15 tips based on my experiences conducting customer interviews. Tip Number 1:
3 min read
How To Conduct Customer and Prospect Interviews (course)

Course 3.2: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 6-8

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 3.2. 15 Tips for Conducting Better Customer Interviews: Tips 6-8 In this video, we will review Tips #6-8. Tip #6: Create a comfortable environment. You don’t want your subject to feel like this is an interrogation. You want them to want to
3 min read
How To Conduct Customer and Prospect Interviews (course)

Course 3.3: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 9-15

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 3.3. 15 Tips for Conducting Better Customer Interviews: Tips 9-15 So far we’ve covered tips 1-9 for Conducting Better Customer Interviews. Tip #10 is: leave your beliefs at the door. This is something I’ve learned the hard way. Early on, when
5 min read
How To Conduct Customer and Prospect Interviews (course)

Course 4.2: Customer Interviews | Improving Future Interviews

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 4.2. Improving Future Interviews Whether you ended up with actionable feedback or not, now is the time to start thinking about how to improve your customer interview process. Even though I’ve conducted countless rounds of interviews, I learn something new each time
1 min read
How To Conduct Customer and Prospect Interviews (course)

Course 4.3: Customer Interviews | Next Steps in the Customer Interview Process + Summary

Updated: https://lab.mykpono.com/free-course-Customer-User-Interviews-13cbee28614780feb9b9fbe594eb145c 4.3. Next Steps in the Customer Interview Process + Summary The final part of your wrap-up process should be figuring out what to do with the information you captured. For instance, you’ve already determined whether or not you have any valid takeaways from
3 min read